Case Studies
Movements that we nurtured
TCS Fit4Life Mindful Miles
TCS Fit4Life Mindful Miles is a corporate running initiative promoting physical fitness, mental well-being, and mindful living. Our role was to create a scalable visual identity reflecting these values while allowing each host city to express its unique character.
Key Highlights
- Scalable Brand System - Designed to communicate sustainability, mindfulness, and wellness consistently across cities
- Celebrating Local Identity - City-specific colors inspired by local culture: Ahmedabad (Blue), Nagpur (Orange), Kochi (Green), Kolkata (Red)
- End-to-End Execution - Event Logo, Runner bibs, race T-shirts, Finisher merchandise, Route communication, Event signage and more
4 Cities
Local Personalization
13th Edition
TCS Fit4Life Corporate Challenge
Kaizen Early Years
A progressive preschool in Pune, needed to create high-quality social content that communicated the science behind their pedagogy creatively while also converting parents scrolling Instagram into actual admission inquiries.
Working entirely without paid amplification, we generated 9,466+ views across just 10 reels in a single month. Our organic content performed so well that the same footage and formats are now being proposed as the foundation for Kaizen's paid admissions campaign.
9,466+
Views (10 Reels)
Zero
Ad Spend
National Road Safety Mission
NRSM, India's national road safety education initiative, needed a LinkedIn presence that didn't feel like a government page and didn't preach. They wanted content that positioned them as a movement, not a mission statement.
In just one quarter, October to December 2025, we grew impressions by 1,713% and reactions by 1,347%, entirely organically. Zero sponsored content. Zero ad spend.
15,864
Impressions
492
Reactions
Wildfit Wellness
Our client is a health & fitness brand based in Pune. They were frustrated by the noise in the fitness industry - every gym looked the same, every brand said the same things. We built a social presence from scratch with a sharp focus on real transformation stories and honest fitness content.
- Transformation Documentaries - Real people, real stories
- AI-based quick info - Nutrition value content with organic pull
- Controversy That Converted - Hooks that stopped the scroll
65M+
Views Generated
99.3%
Organic Reach
UBS Athletics Kids Cup
Over two seasons, we developed and executed the complete visual design ecosystem for the UBS Athletics Kids Cup. We designed a dynamic, movement-inspired visual ecosystem applied consistently across stadiums, participant apparel, and nationwide digital events.
Key Deliverables
- Athlete Bibs & Volunteer T-Shirts – Customized nationwide apparel branding
- Environmental Design – Volunteer T-shirts, Gantries, Start/Finish Arches, Venue Signage, Stages & Podium Branding and Certificates
- Digital Assets – Social media campaigns and sponsor integration creatives
2 Seasons
Continuous Support
Unified
Event Ecosystem
Note: This video has not been edited by us and is only used for showcasing the event design and feel
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What Happens Next?
1. Project Review
We look over your social presence, website, and goals within 24 hours
2. Discovery Call
A brief chat to align on scope, budget, timelines, and deliverables
3. Custom Strategy
We propose a tailored framework built around your specific audience
What Happens Next?
1. Project Review
We look over your social presence, website, and goals within 24 hours.
2. Discovery Call
A brief chat to align on scope, budget, timelines, and deliverables.
3. Custom Strategy
We propose a tailored framework built around your specific audience.